52: Strategic Sales Pages With Erin Ollila

Why does sales copy feel so hard? And why the heck are some of those sales pages so long, and so many look exactly alike?

Listen in to hear Erin Ollila, content strategist and writer, share what you can do to build confidence in your sales copy, how to repel the people that are not a good fit for your offer, and the pieces of a sales page that you need to include (template or no?).

Erin will be leading a workshop at the 2021 Lakeside Conference, all about your offer’s sales page; what to include, in what order, and how to know if you need a long or a short page. Join us live online and ask her your questions in real time. https://womensbusinessworkshop.com/lakesideconference

If what you have as a business owner can help someone and take them to the next level, you are not selling in a negative way, you are changing their life.
Erin Ollila

People are choosing to visit your sales page. They are coming for information. It isn’t spamming them, you are doing them a service by providing them the information they need to make an informed sales decision.

Repelling

Are you adding sales copy that repels people that are NOT a good fit for your offer? Repelling can actually be a service to someone that is not ready for your product or service, or will not get the transformation that you are promising. It also helps save you time and headaches with a client that is not a right fit. Don’t be afraid to include who is/not a good fit when creating your sales copy.

Templates

Are templates a good thing? Is this why so many look the same? Erin shares that there are key components that need to be included in a sales page. Sometimes a template can help with that, but every template is not the right fit for your audience or your product. Erin likens it to Mad Libs and giving yourself a false sense of security for your sales copy. This can cause your readers to tune out.

You want your sales page to match who you are, and align with your business. Make sure the copy matches your voice and demeaner.

Erin’s tip of the day: No one should ever use more than one exclamation point. 😉

Listen in to dive deeper into sales copy and pages.

Connect with Erin Ollila

Website: https://erinollila.com

Instagram: Copywriter& Content Strategist (@erinollila) • Instagram photos and videos

Mentioned in this episode:

The Lakeside Conference is coming up in the new year! Join us for a LIVE virtual business conference February 22-23, 2021.

See the agenda and ticket options here: Women’s Business Lakeside Conference 2021 WI (womensbusinessworkshop.com)

Ways to connect and get support:

IMPACT Business Circle (+Mastermind): Forming groups now for next quarter! https://www.womensbusinessworkshop.com/impact/

Set up a strategy session with Robin: https://www.womensbusinessworkshop.com/coaching/

Book Robin to speak to your group or audience: https://www.womensbusinessworkshop.com/media

Women’s Business Workshop facebook group: https://www.facebook.com/groups/WomensBusinessWorkshop

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