The fifth annual 2021 Lakeside Conference was designed to help you optimize or create an offer, promotion, or event, and walk through the steps - with the experts - to launch or relaunch a more successful product or service.
"Each speaker was so helpful and gave great ACTIONABLE steps.
This is probably the first time I've left a conference with an actual to-do list and not just scribbles in my notebook."
"I got more work done at this conference than any other event I have attended."
-2021 Conference attendees
LIVE ENGAGING EVENT This event was held live and the custom presentations were given to live participants. The resulting content is more interactive, engaging, and gives time for actual work to be completed.
Your replay ticket also gives you access to the live interaction in the Lakeside Lounge private facebook group for the speakers and attendees of past conferences.
CONTENT ALIGNMENT AND INTENTION This is not just a random hodge-podge of business topics. The goal for this year's conference was to help you create a new offer or product, or optimize one you are already selling. We workshoped through each step with experts. By the end you can have your offer documented with an action plan for (re)launching and moving forward.
STRATEGIC DOWNLOADS As a participant, you have access to the official event workbook. This download is filled with worksheets from the speakers that compliment their trainings. It is not fluff- this content is so valuable and it is yours to download and reuse every time you launch something in the future.
All of the sponsors have also provided freebies and downloads that can help make your business and life easier.
Robin Walker of Women's Business Workshop
Your Host and leader of the Lakeside Conference
Training Sessions: Your Offer Fundamentals, Creating an Aligned Marketing Plan, Create an Action Plan That Works For You.
Robin Walker is a business strategist that helps female business owners find more focus and strategy, so they can achieve their goals with less overwhelm and distractibility.
Melina Palmer of The Brainy Business
Training Session: How to Price Your Product or Service
Melina's Giveaway: Copies of her upcoming book, 'What Your Customer Wants (And Can't Tell You): Unlocking Consumer Decisions with the Science of Behavioral Economics ($500 total value)
Jennifer Wilson of Jen Wilson Marketing
Training Session: Create a Sticky Lead Magnet to Attract Your Dream Clients
Jen's Giveaway: "This is Marketing" book by Seth Godin, Two Hawaii-made Mini Notebooks from Bradley & Lily & a Personalized Funnel Review ($500)
Brianna Cortez of Pixel and Delight
Training Session: Amplify Your Offer With Facebook & Instagram Ads
Brianna's Giveaway: Digital Offer Accelerator (includes a Facebook Ads 101 training) and Digital Product Quickstart Pack
Erin Ollila of ErinOllila.com
Training Session: Strategic and High Converting Sales Pages: Writing Long and Short Sales Pages that Actually Convert
Erin's Giveaway: Personalized Sales Page Copy Audit
"I gained a clear understanding of who I want to serve along with narrowed down my signature offer."
"I got the clarity on my niche/laser focus as well, the initial steps to get there"
"Robin is super organized with just the right information that I need for my business right now."
Welcome and Event Opening
Training Session: [YOUR OFFER FUNDAMENTALS: Set Yourself Up For Success] Robin Walker
Training Session: [ONLINE NETWORKING- The Art of a Quick Conversation: Your Quick 3] Robin Walker
Movement Break with Emily Yenor
Training Session: [THE TRUTH ABOUT PRICING] Melina Palmer
Training Session: [CREATE A STICKY LEAD MAGNET TO ATTRACT YOUR DREAM CLIENTS] Jennifer Wilson
Training Session: [BUILD AN ALIGNED MARKETING STRATEGY] Robin Walker
Training Session [STRATEGIC & HIGH CONVERTING SALES PAGES: Writing Long and Short Sales Pages that Actually Convert] Erin Ollila
Training Session [AMPLIFY YOUR OFFER WITH FACEBOOK & INSTAGRAM ADS] Brianna Cortez
Training Session [CREATE AN ACTION PLAN THAT WORKS FOR YOU] Robin Walker
Replay recordings and the event workbook (set up in a course like platform for ease of use) are available at a discounted rate.
No regrets- grab your ticket today. It's probably less than your last Target run or what's in your Amazon cart. And this will have more ROI than that lamp.
FREQUENTLY ASKED QUESTIONS
Is this event all online?
The Lakeside Conference has been an in-person live 2-day event for the last four years. This year, we are moving the conference completely online. We are keeping the components that you loved about the original event- fun networking with down to earth, driven, and inspiring women, training sessions that teach as well as challenge you to uplevel, and a space to ask the experts your questions in real time.
What is a virtual exhibitor booth?
On the event platform, there is a virtual expo hall! Everyone who signs up as a Business Spotlight member or as a sponsor gets to host their own booth. Each booth allows you to upload a short introduction video, include links to your freebie/ opt-in, and has a space to showcase your products and services. Attendees can earn prize points by engaging with your booth.
How is this different than the summits I keep seeing online?
This is a recurring annual conference that takes place live over two days. We will all gather together on the event platform and see each other's faces in real time. Nothing is prerecorded, and you can ask the experts your questions during the event.
The content of the event is intentional to lead you through the steps toward a more converting offer. It isn't a ton of presentations on a million different topics that leave you overwhelmed.
Because it is only two days, you can be more accountable to attend live and absorb the content with your peers, do the work, and see the outcome sooner. No guilt to go back and watch the content weeks later or keep forgetting to apply what you learned. No fast forwarding through the tough parts. ;)
Can I host a booth without being an attendee?
We know the transformational effect of relationships, and being a part of the event as a whole will give you a better experience as an exhibitor. For this reason, exhibitor booths are only available to attendees and sponsors. Exhibitor booths upgrade is only available when you buy your ticket, and not as a future add-on.
Will the sessions be recorded if we can't make part of the event?
We hope that you can reserve as much of February 22-23 as possible to attend live, but we also know things can come up. Training sessions (but not networking events or the coaching lounges) will be recorded and available for 3 days following the event (until Feb26). Business Spotlight members get access to recordings for one year.
Where is the event taking place online?
The event will be held on an online event platform. You will love it! Our tech friends have really thought of everything. This is no typical online meet up. The platform is very user friendly and you don't have to be 'techy' to use it. We will be sending out video tutorials to attendees on how to navigate the platform. Our tech guru Suzanne will be on hand as usual to help you as well. Register by February 11 and join the bonus Pre-Party to take a sneak peek at where we will be hanging out.
Are you still accepting speaker applications?
No, all of the event speakers are booked and excited to meet you all!