49: Lead Magnet Missteps with Jen Wilson
Are you being as strategic as you could be with your lead magnets? Digital Marketing Coach, Jen Wilson, joins Business Coach, Robin Walker, to talk about where you may be missing the mark with your opt-ins and how to create a ‘sticky’ lead magnet that attracts your dream clients.
Jen shares with us that In a crowded marketplace, your opt-in needs to be sticky enough to catch your ideal client’s attention, and the offer itself needs to sticky enough for people to be willing to trade their email address for your offer. We are bombarded with so many messages, that it needs to be something worth the commitment.
Jen lead a workshop at the 2021 Lakeside Conference, walking us through the steps to a converting opt-in. Watch her session when you register for the 2021 Replay Bundle.
Where you may be missing the mark with your lead magnet:
- No strategy going into creating the opt-in
- You are trying to reach too general of an audience
- You may not know your ideal client’s struggle well enough
- Create an opt-in and not have any follow through (this used to be me!)
“If you treat your email list like the asset that it is, and you honor it, and you treat the people in it like they are humans and they’re individuals, that is going to come across, and it will be a real relationship in their inbox.”
Jennifer Wilson
Listen in for more lead magnet strategy in this episode. Register for her session at the Lakeside Conference here.
Connect with Jennifer Wilson:
Website: https://jenwilsonmarketing.com
Instagram:: https://instagram.com/jenwilson.marketing
Mentioned in this episode:
Did you miss Jennifer’s session at the Lakeside Conference? You can see all of the custom presentations from these amazing speakers with the 2021 Replay Bundle. All of the sessions are walking you through optimizing an offer so it sells easier, or taking that idea and getting it ready to launch. Experience the conference on your own time.
Women’s Business Lakeside Conference Replay (womensbusinessworkshop.com)
Ways to connect and get support:
IMPACT Business Circle (+Mastermind): Forming groups now for next quarter! https://www.womensbusinessworkshop.com/impact/
Set up a strategy session with Robin: https://www.womensbusinessworkshop.com/coaching/
Book Robin to speak to your group or audience: https://www.womensbusinessworkshop.com/media
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