117: Client Retention and Return- Build Repeat Business Into Your Client Journey
This episode is unique, in that it was originally created as a resource training to share with one on one business advising clients. Client retention and encouraging clients to return is something we regularly discuss when looking at the health and growth of a business. I decided to share it here as a bonus for listeners, because I see a lot of owners just hope for clients to stay or return, and it is a missing opportunity to build this into their client journey.
We all know the stats that it is easier to sell to a past client than obtain a new one. Many owners put enormous effort into getting new people in the door, while the people who already know, like, and trust them aren’t being given a clear reason or opportunity to come back. returning clients already understand your value proposition and what you do.
If you look at it from a human side- if you loved working with a client and they loved working with you, let’s keep that moving forward and promote that healthy client relationship instead of only looking for new unknowns as our main marketing focus. Both are important, but for this episode, I am talking about keeping those great clients around through retention, and encouraging them to return when they need you again.
Retention and return happen easiest when you build it intentionally into your customer journey- Customer journey is the path and steps that a client takes when they work with you. do this in our work together.
Listen in to learn more about:
- Delivering your client experience to encourage retention
- Client check-ins
- Strategic post service follow up
- Next step offers to deepen the transformation
Don’t leave repeat business entirely to chance and hope people remember about you and come back one day.
Want to talk about how this can apply uniquely to your business? Set up a time to talk one on one. If you find this helpful, this is the type of topic we talk about when we work together on your business framework in my program.
If we haven’t met yet, I am Robin Walker, a business advisor for entrepreneurs and small business owners. When we work together, we take all of your ideas, strengths, and talents, and strategically align them in your Signature Business Framework- a unique plan with action steps (and the accountability!) to follow through on your business vision. I would love to hear about your business.
Thank you for being a listener and a supporter of small business.
-Robin Walker
Mentioned in This Episode:
Signature Business Framework Advisory Program
A guided one on one experience to build a customized strategic framework that helps you make confident decisions, communicate your value clearly, and grow your business with intention. LEARN MORE
Robin Walker helps women business owners build confidence and strategy through business planning, business coaching, and mastermind support. Discover how support, strategy, and accountability can create growth for you as the owner, and for your business. Digital coaching sessions and in person events in the Illinois and Wisconsin areas to help grow business.
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