5 Simple Sales Moves to Encourage New Sales This Month
When business owners think about increasing sales, they often jump straight to marketing.
More posts. More networking. More visibility.
But sometimes the biggest opportunities are actually hiding behind the scenes of your business.
Small adjustments to your systems, communication, and client journey can make it significantly easier for people to take the next step with you, whether they’re a brand-new lead, a returning client, or someone who’s been quietly following your business for months.
This week for Small Business Week, I shared five simple “sales moves” business owners can make to help encourage more sales this month.
1. Review Your Buying Process From the Client’s Perspective
This first step is not flashy, but it’s foundational.
Many business owners set up their sales pages, booking systems, or invoicing processes once and rarely revisit them. Over time, links break, information becomes outdated, and unnecessary steps creep into the process. If your process feels confusing or frustrating, even interested clients may hesitate to move forward.
Take a few minutes to walk through your process as if you were a potential client.
Ask yourself:
- Do all the links work?
- Are confirmation emails still accurate?
- Are there too many steps involved?
- Is anything confusing or outdated?
- Could the process feel simpler or more streamlined?
One of the best things you can do is run a test yourself. Send an invoice or booking link to a personal email address and experience the process firsthand.
You’re not looking for perfection. You’re simply looking for quick fixes and insights that could make the buying experience easier.
2. Send One Intentional Follow-Up
Most business owners have opportunities sitting in unfinished conversations. Maybe someone showed strong interest but got busy. Maybe the timing wasn’t right six months ago. Maybe an email got buried in their inbox.
Following up doesn’t have to feel pushy or sales-heavy. In fact, the best follow-up messages usually feel thoughtful and relational.
Reach back out to one person today:
- A past lead
- Someone who asked questions but never moved forward
- A referral inquiry
- A former client
- Someone who said, “Maybe later”
A simple message is enough:
“I was thinking about you and wanted to check in to see how things are going.”
That’s it. Sometimes sales momentum doesn’t require finding brand-new leads. Sometimes it is simply reconnecting with the people already familiar with your business.
3. Tell People How to Work With You
Many business owners are excellent at creating educational or valuable content.
You share tips.
You build trust.
You establish credibility.
But then you forget to actually invite people to work with you. Your audience may genuinely want your help and still have no idea what the next step is.
Create a post, email, or website update that clearly explains:
- What you offer
- Who it’s for
- What working together looks like
- How someone can take the next step
Keep it simple. Selling is not separate from serving. If your business genuinely helps people, then inviting them to work with you is part of helping them.
4. Thank Your Referral Relationships
Referrals are powerful for small businesses, but many business owners underestimate the effort it takes for someone to refer them. Every referral you receive was extra work for the person giving it.
That deserves intentional appreciation. Instead of only saying “thank you” in the moment, think about ways you can strengthen those relationships proactively.
Some ideas:
- Send a thoughtful thank-you email
- Leave them a Google or LinkedIn review
- Share their business on social media
- Ask how you can support or refer them
- Mail or email a small coffee gift card
The gesture itself doesn’t have to be extravagant. What matters is making people feel appreciated and valued.
Strong referral relationships are built through ongoing connection, not just occasional transactions.
5. Email Your List
If you’ve been avoiding your email list lately, consider this your reminder to reconnect.
Your email list is one of the most valuable assets in your business because it gives you direct communication with people who already know who you are.
Your email doesn’t need to be complicated.
- Share a business insight
- Offer encouragement
- Teach something helpful
- Provide an update
- Invite people to work with you
- Ask reflective questions that create clarity
Most importantly, include one clear call to action.
What is the next logical step for this person to take?
The key is making sure the next step aligns with where your audience currently is in their journey. Don’t ask for a giant leap if they only need a small next step.
Small Sales Moves Can Create Big Momentum
As owners, we often feel the pressure to be doing more. But I am here to remind you that sometimes we need to step back from the algorithms, and just reach out with a personal interaction, a human touch.
Try taking these 5 moves this week, and let me know how it goes. You can reach out on socials or here and update on your progress, or where you got stuck.
If you are looking for more of a deep dive and to get my eyes on your business, you can set up a one time strategy session below. I would be honored to be a part of your business owner journey.
Robin
