• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Women's Business Workshop

Business planning, coaching, and support to follow through.

  • Home
  • Work With Robin
    • 1:1 Business Coaching
    • IMPACT Membership Circle
  • 2021 Lakeside Conference
  • About
    • Media/ Booking Inquiries
  • The Podcast
    • Podcast
  • Contact
    • Privacy Policy
  • Cart

Oct 13, 2020
podcast

41: Niching Down Your Ideal Client [Coaching Session]

In this episode, business coach Robin Walker coaches through the process of determining a new ideal client, how to get over the mindset block of imposter syndrome, and brainstorming where to connect with these new clients.

This is episode 2 in a series on ideal client. After the changes that spring 2020 brought to many small businesses, entrepreneurs are wondering how to stand out in their market and attract clients easier and more often.

Often that can be done by narrowing down your target market. Impact Business Circle member Ashley Perry works through a new ideal client in this on air coaching session and creates a strategy on how to put this in action.

People are afraid to niche down, but in reality, it usually makes things easier.

– Robin Walker

Niching down your target market makes:

  • Creating content easier
  • Attracting clients easier
  • Referrals easier
  • Visibility opportunities easier to find and get booked

What is not easier? Taking the leap to niche down further.

This is a topic we can work through one on one to determine your dream client. Podcast Club email list members get one 50% off coupon for a coaching session to be used by 12/30/2020. Grab yours here: https://bit.ly/wbwpodcast

Set up a coaching call to clarify your ideal target, determine where to best find them, and how to set them on a path to engagement and working together. We are doing this now, so you can get this completed before the holiday promotion season.

Find our guest Perry Ashley here:

FB business page: https://www.facebook.com/TheOtherSideOfGrayLifeCoach/

Perry’s website: https://www.theothersideofgray.com/

Connect with Robin:

Women’s Business Workshop facebook group: https://www.facebook.com/groups/WomensBusinessWorkshop

IMPACT Business Circle (+Mastermind): Forming groups now for next quarter! https://www.womensbusinessworkshop.com/impact/

Set up a strategy session with Robin: https://www.womensbusinessworkshop.com/coaching/

Book Robin to speak to your group or audience: https://www.womensbusinessworkshop.com/media


If you loved this episode and are feeling generous, would you mind leaving a review on iTunes or sharing with a business friend? (Select “Ratings and Reviews” and “Write a Review”.) Thank you!


Mentioned in this episode:

The Impact Accountability Group combines strategic planning, goal setting, and the accountability of a small mastermind group to help female business owners meet their bold goals and move their businesses forward.

Check out the monthly membership options here.

https://www.womensbusinessworkshop.com/impact/
https://media.blubrry.com/womensbusinessworkshop/p/content.blubrry.com/womensbusinessworkshop/WBWPodcastPerryAshley41.mp3

Podcast: Play in new window | Download

Subscribe: Android | Google Podcasts | RSS

1 Comment

Previous Post: « 40: Stand Out by Niching Down Your Ideal Client
Next Post: 42: Creating the Perfect Offer for Your Ideal Client [Coaching Session] »

Reader Interactions

Comments

  1. S.D. says

    October 21, 2020 at 9:50 pm

    Great guest! I love how easy the action steps are created when you have your ideal client in mind. Thank you!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Meet Robin

Let me help you find your direction, lay out strategic plan, and help you stay on track to achieve your goals.

I strive to help other women build their business through online resources, in-person workshops, 1:1 business coaching, and the IMPACT Mastermind Circle. I love the support and camaraderie that women can provide each other while reaching for our dreams and raising our families.

  • Facebook
  • Instagram

Recent Posts

  • 46: Lies You Are Telling Yourself That Will Hold Your Business Back in 2021
  • 45: How Far Out Should You Plan in Your Business When Things are Unpredictable?
  • 44: What 2020 taught us about business and how to use that in 2021

Latest on Instagram

Categories

  • Events
  • Planning and Strategy
  • podcast
  • Printables
  • Summer Survival
  • Working From Home

Footer

1:1 Business Strategy

IMPACT Circle Membership

Events

Copyright © 2021 · Cultivate Theme theme by Restored 316