41: Niching Down Your Ideal Client [Coaching Session]

In this episode, business coach Robin Walker coaches through the process of determining a new ideal client, how to get over the mindset block of imposter syndrome, and brainstorming where to connect with these new clients.

This is episode 2 in a series on ideal client. After the changes that spring 2020 brought to many small businesses, entrepreneurs are wondering how to stand out in their market and attract clients easier and more often.

Often that can be done by narrowing down your target market. Impact Business Circle member Ashley Perry works through a new ideal client in this on air coaching session and creates a strategy on how to put this in action.

People are afraid to niche down, but in reality, it usually makes things easier.

– Robin Walker

Niching down your target market makes:

• Creating content easier
• Attracting clients easier
• Referrals easier
• Visibility opportunities easier to find and get booked

What is not easier? Taking the leap to niche down further.

This is a topic we can work through one on one to determine your dream client. Podcast Club email list members get one 50% off coupon for a coaching session to be used by 12/30/2020. Grab yours here: https://bit.ly/wbwpodcast

Set up a coaching call to clarify your ideal target, determine where to best find them, and how to set them on a path to engagement and working together. We are doing this now, so you can get this completed before the holiday promotion season.

Find our guest Perry Ashley here:

FB business page: https://www.facebook.com/TheOtherSideOfGrayLifeCoach/

Perry’s website: https://www.theothersideofgray.com/

Connect with Robin:

IMPACT Business Circle (+Mastermind): Forming groups now for next quarter! https://www.womensbusinessworkshop.com/impact/

Set up a strategy session with Robin: https://www.womensbusinessworkshop.com/coaching/

Book Robin to speak to your group or audience: https://www.womensbusinessworkshop.com/media

If you loved this episode and are feeling generous, would you mind leaving a review on iTunes or sharing with a business friend? (Select “Ratings and Reviews” and “Write a Review”.) Thank you!

Mentioned in this episode:

The Impact Accountability Group combines strategic planning, goal setting, and the accountability of a small mastermind group to help female business owners meet their bold goals and move their businesses forward.

Check out the monthly membership options here.

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