41: Niching Down Your Ideal Client [Coaching Session]

In this episode, business coach Robin Walker coaches through the process of determining a new ideal client, how to get over the mindset block of imposter syndrome, and brainstorming where to connect with these new clients.

This is episode 2 in a series on ideal client. After the changes that spring 2020 brought to many small businesses, entrepreneurs are wondering how to stand out in their market and attract clients easier and more often.

Often that can be done by narrowing down your target market. Impact Business Circle member Ashley Perry works through a new ideal client in this on air coaching session and creates a strategy on how to put this in action.

People are afraid to niche down, but in reality, it usually makes things easier.
– Robin Walker

Niching down your target market makes:

Creating content easier
Attracting clients easier
Referrals easier
Visibility opportunities easier to find and get booked

What is not easier? Taking the leap to niche down further.

We can make the planning and creating process easier in the Group Coaching Program starting October 19th.

Join our small group to clarify your ideal target, determine where to best find them, and how to set them on a path to engagement and working together. We are doing this now, so you can get this completed before the holiday promotion season.

This group is only open to 10 members. Join us here: https://www.womensbusinessworkshop.com/pathtopaid/

Ideal Client: the path to paid group coaching program. A 4 week small group to get your Ideal Client on paper and plan in action.

Find our guest Perry Ashley here:

FB business page: https://www.facebook.com/TheOtherSideOfGrayLifeCoach/

Perry’s website: https://www.theothersideofgray.com/

Connect with Robin:

Women’s Business Workshop facebook group: https://www.facebook.com/groups/WomensBusinessWorkshop

IMPACT Business Circle (+Mastermind): Forming groups now for next quarter! https://www.womensbusinessworkshop.com/impact/

Set up a strategy session with Robin: https://www.womensbusinessworkshop.com/coaching/

Book Robin to speak to your group or audience: https://www.womensbusinessworkshop.com/media

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Mentioned in this episode:

The Impact Accountability Group combines strategic planning, goal setting, and the accountability of a small mastermind group to help female business owners meet their bold goals and move their businesses forward.

Check out the monthly membership options here.