77: Pinterest For Small Business With Heather Farris

Business consultant Robin Walker joins Pinterest Expert, Heather Farris, to talk about how to leverage Pinterest for your small business, how to use it to attract new customers, build know, like, and trust, and fill your email list.

Pinterest is a parking lot for your content, that offers more longevity than facebook or instagram.

HEATHER FARRIS

Listen in to hear about:

• Why would an in-person or location based business want to be on Pinterest?
• Local keywords
• Finding keyword suggestions for your industry using Pinterest
• Should you delete old pins that no longer align with your business strategy?
• What people are doing wrong: profile foundations, profile descriptions, board titles, descriptions, and graphics
• Account banners
• Sharing reels or tik toks to your account 
• What frustrates users
• Idea Pins- what are they and how do you use them?
• Using funnels with Pinterest
• Does Pinterest work for in-person event promotion?
• Heather’s exercise to help you get started on having a converting Pinterest account

Connect with Heather Farris:

Website/ Strategy Guide: https://www.heatherfarris.com/pinterest-strategy-guide/

Instagram: https://www.instagram.com/heatherfarrisco_

Mentioned in this episode:

Book a VIP DAY with Robin – Save by booking in November 2022: https://www.womensbusinessworkshop.com/vipday/

Click here to listen to more business episodes of the Women’s Business Workshop Podcast.

Ways to connect with Robin and get support:

IMPACT Business Circle (+Mastermind): Forming groups now for next quarter! https://www.womensbusinessworkshop.com/impact/

Set up a strategy session with Robin: https://www.womensbusinessworkshop.com/coaching/

Book Robin to speak to your group or audience on goal setting or how to attract more clients: https://www.womensbusinessworkshop.com/media

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