115: Purposeful Content: Better Visibility for Your Small Business [Business Visibility Series]
Creating content can feel never-ending for small business owners. Who knew we signed up to be a service provider and a content creator? Many owners are already too busy and overwhelmed with the day to day of running a business, so social media and content become a ‘when I get to it’ or ‘good enough’ task on the ever growing to do list. Let’s stop doing random posts and guessing what to say, and start creating intentional content that supports your business goals. In this episode, Business Consultant, Robin Walker, will be sharing
- Content platforms and types
- Content discovery phases and your ideal client
- Where content goes wrong and why it isn’t working for you
- How to plan content that help you reach your business goals
In this episode, we are not talking about algorithms (because those would have changed by the time this aired), we are talking about solid, foundational content that shows your experience, personality, and client fit for you and your brand. Sometimes owners post or write about topics that end up confusing potential new clients, misalign with their brand, or are on a tangent that actually repels their ideal client. Posting for posting sake is not the goal. Just because you can, doesn’t mean you should.
Strategic topics and content originate from your business plan foundations and goals. Many people think the content is the strategy. The challenge is to shift your mindset to:
Your business plan is the strategy. The content is a vehicle.
Instead of planning for the algorithm, let’s control what you can and think about what happens when someone finds your page. You are looking for visibility, but are you prepared for someone to find you?
If we haven’t met yet, I am Robin Walker, a business advisor for entrepreneurs and small business owners. When we work together, we take all of your ideas, strengths, and talents, and strategically align them in your Signature Business Framework- a unique plan with action steps (and the accountability!) to follow through on your business vision. I would love to hear about your business. Set up a no cost consultation call here.
Thank you for being a listener and a supporter of small business.
-Robin Walker
Mentioned in This Episode:
Quarterly Content Consult
Most service based entrepreneurs are not looking to go viral or dance in reels. They just want quality, intentional content that represents their business personality, attracts the right people, and doesn’t seem like a waste of time. Let’s get together and plan your next 90 days worth of purposeful content in this virtual session.
See the details here. (Podcast bonus price will be reflected.)
This fun checklist gives you some action steps to step out and get some fresh visibility for your business. Grab the Business Visibility Checklist here.
Visibility Related Episodes:
Episode 76: Are Networking Events Worth the Time Away From Your Business? Listen here.
Episode 73: Business Booth ROI- Make The Most of an Expo, Conference, or Fair Booth. Listen here.
Episode 72: Leverage In-Person Events For Your Small Business. Listen here.
Set up a 30 minute no cost consultation call
Have we met yet, or has it been a while? Let’s talk about your business. Set up your call here.
Robin Walker helps women business owners build confidence and strategy through business planning, business coaching, and mastermind support. Discover how support, strategy, and accountability can create growth for you as the owner, and for your business. Digital coaching sessions and in person events in the Illinois and Wisconsin areas to help grow business.
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