Why does sales copy feel so hard? And why the heck are some of those sales pages so long, and so many look exactly alike? Listen in to hear Erin Ollila, content strategist and writer, share what you can do to build confidence in your sales copy, how to repel the people that are not…
Do you struggle to set prices for your products and services? Melina Palmer, a behavioral economist, with a background in brand strategy, helps people in all kinds of businesses more effectively communicate with the brain of their customer and understand (and apply) the psychology of why people buy. Listen in to hear common misconceptions about…
You can’t do business the way you did it last year. 2021 is going to require some new approaches in your business. Listen in to hear about 3 things your business may need in the upcoming year. Robin Walker, business coach for entrepreneurs, shares about the number one thing that should be front and center…
Let’s take a look at the delusion, cynicism, and avoidance that some of you are hanging on to from 2020. In this episode, business coach Robin Walker discusses what may be holding you back for success in 2021. It’s ok. We are all doing this in some area of our lives. But friends, let’s not…
In this episode, business coach Robin Walker discusses what buyers are looking for this holiday season and how you, a small business owner, can create an offer to meet those needs, and build your following or revenue at the same time. You don’t need to sell Santa coffee mugs to have a holiday offer. It…
In this episode, business coach Robin Walker coaches through the process of combining multiple skill sets and 2 related businesses to form one strategic ideal client, and coordinating perfect offer. This moves on to capturing content buckets from the ideas shared while working through the process. This is episode 3 in a series on ideal…