Season 4 of Stranger Things broke Netflix records with its biggest opening weekend debut for an English language tv show, and Season 4 part 2 literally crashed Netflix. As business owners, we can learn lessons in target marketing and surprising and delighting our clients from this show. … [Read more...] about 74: Stranger Things- Lessons in Serving a Target Market
ideal client
42: Creating the Perfect Offer for Your Ideal Client [Coaching Session]
In this episode, business coach Robin Walker coaches through the process of combining multiple skill sets and 2 related businesses to form one strategic ideal client, and coordinating perfect offer. This moves on to capturing content buckets from the ideas shared while working through the … [Read more...] about 42: Creating the Perfect Offer for Your Ideal Client [Coaching Session]
41: Niching Down Your Ideal Client [Coaching Session]
In this episode, business coach Robin Walker coaches through the process of determining a new ideal client, how to get over the mindset block of imposter syndrome, and brainstorming where to connect with these new clients. This is episode 2 in a series on ideal client. After the changes that … [Read more...] about 41: Niching Down Your Ideal Client [Coaching Session]
40: Stand Out by Niching Down Your Ideal Client
In this episode, business coach Robin Walker discusses why you stand out when you niche down and what to consider when you are updating your ideal client. Too broad? Too narrow? Why not try to sell to more people? Listen in for perspective, examples, and a way to make it all easier. As a business … [Read more...] about 40: Stand Out by Niching Down Your Ideal Client