WBW podcast ep 116 guest Nikki Rausch Increasing sales confidence and effectiveness

116: Increasing Sales Confidence and Effectiveness for Business Owners

Sales is often an area in entrepreneurship that is uncomfortable, or feels unpredictable. Sales conversations can be a more natural part of your business with the right perspective and planning. In this episode, Business Consultant, Robin Walker, interviews Nikki Rausch, owner of Sales Maven, about how to make sales feel easier, giving you more confidence…

WBW podcast ep 115 business visibility through content

115: Purposeful Content: Better Visibility for Your Small Business [Business Visibility Series]

Creating content can feel never-ending for small business owners. Who knew we signed up to be a service provider and a content creator? Many owners are already too busy and overwhelmed with the day to day of running a business, so social media and content become a ‘when I get to it’ or ‘good enough’…

Episode 114 Prioritizing Business Visibility Opportunities

114: Prioritizing Business Visibility Platforms and Opportunities [Business Visibility Series]

The pressure to be everywhere as a business, is overwhelming and unattainable for small business owners. How do you know which platforms you should be on? Should you be speaking, or podcasting, or going to networking events? What about social media? It is a lot to manage when you are already managing the day to…

WBW podcast ep

113: Standing Out with Thought Leadership [Business Visibility Series]

Have you been looking for a way to stand out among your local competitors, in a way that feels truly you? You already have the knowledge, and the experience; its time to share your thought leadership. In this episode, Business Consultant, Robin Walker, will be encouraging you to share your industry insights, client transformation patterns,…

WBW podcast business trends for 2026

112: Small Business Trends and Focus for 2026

Every year I stop to reflect on the business, marketing, and consumer trends that I see happening in our Midwest small business market. Even when things are unstable and unpredictable, small businesses matters. As a business owner, you are supporting your community and serving in a way that larger businesses cannot. It is my hope…

WBW podcast ep 110 (1)

110: Which Business Planning Type are You? A Quiz for Entrepreneurs

When you take on the role of the business owner, you take on the responsibility of planning for your business- whether you like planning or not. Over the years, working with hundreds of women business owners, I noticed the same patterns pop up again and again. We all approach planning in our own way, and…