A lot of you got burnt this year with plans that needed to pivot or just didn’t work out. You are hesitant to plan for next year- understandable. But before you swear off that 2021 planner take a listen to this episode. In this episode, business coach Robin Walker talks about why you should still plan, how far out you should go, and how you can create a more adaptable plan in … [Read more...] about 45: How Far Out Should You Plan in Your Business When Things are Unpredictable?
In this episode, business coach Robin Walker shares what business owners have learned through the pandemic of 2020, and how you can use those lessons to better prepare for 2021. I have yet to find anyone that had their business and home life sail through 2020 without any changes. We have all had to stop and re-evaluate, adjust, or pivot. No one was immune, whether it means it was your best … [Read more...] about 44: What 2020 taught us about business and how to use that in 2021
In this episode, business coach Robin Walker discusses what buyers are looking for this holiday season and how you, a small business owner, can create an offer to meet those needs, and build your following or revenue at the same time. You don't need to sell Santa coffee mugs to have a holiday offer. It can be a free content series, an online challenge, a paid group program that starts in the … [Read more...] about 43: Your Holiday Offer- What Buyers are Looking For in 2020
In this episode, business coach Robin Walker coaches through the process of combining multiple skill sets and 2 related businesses to form one strategic ideal client, and coordinating perfect offer. This moves on to capturing content buckets from the ideas shared while working through the process. This is episode 3 in a series on ideal client. After the changes that spring 2020 brought to many … [Read more...] about 42: Creating the Perfect Offer for Your Ideal Client [Coaching Session]
In this episode, business coach Robin Walker coaches through the process of determining a new ideal client, how to get over the mindset block of imposter syndrome, and brainstorming where to connect with these new clients. This is episode 2 in a series on ideal client. After the changes that spring 2020 brought to many small businesses, entrepreneurs are wondering how to stand out in their … [Read more...] about 41: Niching Down Your Ideal Client [Coaching Session]
In this episode, business coach Robin Walker discusses why you stand out when you niche down and what to consider when you are updating your ideal client. Too broad? Too narrow? Why not try to sell to more people? Listen in for perspective, examples, and a way to make it all easier. As a business owner or entrepreneur, we often try to please and serve everyone, thinking that it will help make … [Read more...] about 40: Stand Out by Niching Down Your Ideal Client