[Series Two: Lakeside Conference Speakers] In Episode 15, hear from Chrissie Wywrot about today's LinkedIn. Learn about how it has changed, what business owners can be doing on the platform, how you can leverage your profile, and what you should be posting. Chrissie Wywrot is the president and CEO of e-Link Consulting. With more than 14 years experience in marketing and public relations, she … [Read more...] about 16: LinkedIn Strategy to maximize marketing and visibility with Chrissie Wywrot
3 Ways to Prep Your Business For the Holidays
Every year we swear we are going to take more time off from our businesses over the holidays and really RELAX. Every year we also scramble to put together a holiday promotion, jam all of the client work and product creation into the last minute, and try to watch one whole holiday movie without checking our email. What can we do instead? ==> Plan. I will say it every time. Take time to … [Read more...] about 3 Ways to Prep Your Business For the Holidays
Planning Your Holiday Promotion
What does holiday support look like to your customers? Most business owners think first to gifts and products for your customers to buy for their family and friends for Christmas. But that isn't necessarily what they need from you. Every business and personal brand can provide some kind of seasonal support to their audience. Your audience has a seasonal struggle that you are able to solve … [Read more...] about Planning Your Holiday Promotion
Productive Procrastination: Don’t kid yourself
The other day I could not get focused. I had a project on my list for the day and really just did not want to do it. At. All. I felt like either a teenager or a toddler. I just didn't want to do it. No one could make me (arms crossed across my chest). Pouty face, eye roll. I had to take the car into the shop early that day. Which I realize is a perk of being a work at home parent. … [Read more...] about Productive Procrastination: Don’t kid yourself
Ep 15: Avoiding Productive Procrastination
Do you find yourself staying busy with non-urgent tasks when it is time to tackle a difficult project or task? In Episode 15, I am talking about the phenomenon of Productive Procrastination. According to Urban Dictionary, the definition of Productive Procrastination is 'Doing stuff to keep busy while avoiding what really needs doing." This is extremely common in the entrepreneur and … [Read more...] about Ep 15: Avoiding Productive Procrastination
14: Running a Business in The Summer With Kids Home
[Summer Business Prep Series] In Episode 14, I am talking about how to run your business in the summer with kids home. This pertains to working at a brick and mortar office or shop, or in your home office. What should the kids be doing? How can you balance fun summer activities with growing your business? Kids thrive with clear expectations, routines, and boundaries. Typically in summer, we … [Read more...] about 14: Running a Business in The Summer With Kids Home