Signature Business Framework
Most business owners either don’t have a plan, have pieces of a plan, or they created one once but never looked at it again. What you really need is a simple, practical framework you can actually use to make decisions, stay organized, and grow steadily.
I help business owners create their Signature Business Framework: a clear, customized structure for running and growing their business- specifically designed for entrepreneurs.
It’s a business plan, only easier to understand, and something you will actually use.
We will spend six – 90 minute virtual sessions together one on one. We start with your business history and your future business vision. (No worries if you don’t know what that is, that is my job to ask the right questions to help you formulate your vision.)
This entrepreneurial framework covers many of the traditional segments of a classic business plan, but is created based on your business model, industry, and your unique business expertise. As an entrepreneur, your business and vision are one of a kind, and deserve a plan customized for you.
We are not simply filling in blanks of a template, we are working through the alignment and strategy of each piece of your plan, and how they can move you towards your unique business vision.
- What’s working
- What’s missing
- Where opportunities exist for greater growth, profitability, and simplicity.
Together, we’ll:
- Strengthen your business foundation, systems, and operations
- Clarify your positioning, branding, offers, and pricing
- Create a focused marketing path that aligns with your goals
- Increase business owner confidence and leadership
- Organize priorities so you know what to focus on next
Throughout the process, a digital document will be created to formalize your plan. As we go through the steps, I will summarize our work into the different segments of your plan in this document. When we are done working together, this editable document is yours to save, print, update, and use moving forward.
Framework Pathway:
- Identity Blueprint: Outline your owner focused vision, unique strengths, experience, mindset, and goals.
- Aligned Foundation: Align your offers, systems, and operations to support you as the CEO, and create consistency in your business.
- Client Journey: Attract, engage, and serve clients authentically- from first contact to loyal fans and repeat customers.
- Success Path: Plan for profitability, prepare for roadblocks, and build sustainable growth with accountability and support.
What is included:
- 6 – 90 Minute Virtual 1 on 1 Strategic Framework Sessions with Robin Walker
- Pre-work Planning Questionnaire
- Email advisory support
- PDF and Custom Digital Document Outlining your Signature Business Framework
Investment: $1800 paid in full (or 6 monthly payments of $300)
Imagine having a framework that
- shows all of your business foundations in one place
- guides your future decisions and keeps you on track for your goals
- is strategically aligned
- is easy to reference and use as you grow in your business
Working with Robin in 1:1 coaching calls was amazing for my business! She brought in ideas from an outside perspective that I hadn’t thought of before, and was never pushy with her insight or advice. She truly wanted the best for my business, to see it succeed, and for me to be confident in it.
Alea H. – Coaching Client
FAQS
Who is a good fit for this framework?
This framework is best for small business owners with 0-20 employees, that have been operating for at least a year. You have control of the business decisions and the future trajectory of the business. (New business owners, we have a special program for you, please contact for more details.)
How is this different than a traditional business plan?
Typically when creating a plan, business owners fill in blank sections of a template with what they think about their business, or what has been historically true. In this framework, we are going deeper to determine if your current path is your best path for growth toward your goals, realigning any pieces that are not purposeful or intentional, and most importantly, you will be learning about business strategy and filling the gaps of your business owner acumen as we work together. My goal is to empower you to make more educated decisions in your business.
What is not included during our sessions is market analysis and detailed accounting projections. We will discuss profitability and capacity, and lay some groundwork that you can expand on with your financial professional. It is encouraged for you to bring any market research/ comparisons to the session as supporting data.
Do you have a business plan template you can send me?
This business framework is a flexible document that I adjust according to the industry, business goals, and unique positioning of each business owner. I have created the strategic elements after working with business owners for over fifteen years, after seeing what they need in order to feel confident and organized in their business. It is not a one size fits all template that I can send. There are many templates available online and through the SBA. They do not come with the advising advantage that creating a plan with a professional includes, and some are created to be pretty and not strategic. Choose carefully.
Does this include a marketing or content plan?
We will discuss your main client attraction method and document it in your plan, but there is not a separate marketing or content plan included. There is a second step program to create your Marketing and Content Framework. This program can be added on after your initial framework is complete, at an additional cost.
Ready to get organized?
Reach out to ask a question or set up a call:
