Do you ever really know if you are doing facebook or instagram ads correctly? Brianna Cortez, a digital marketer and social media ad strategist, dives into the strategy behind paid ads to help you learn how to make the most of you ads so it doesn't feel like you are throwing money into an internet black hole. Listen in to hear what you can do from the start to get a better outcome from your … [Read more...] about 51: Amplify Your Paid Ads Strategy With Brianna Cortez
Do you struggle to set prices for your products and services? Melina Palmer, a behavioral economist, with a background in brand strategy, helps people in all kinds of businesses more effectively communicate with the brain of their customer and understand (and apply) the psychology of why people buy. Listen in to hear common misconceptions about pricing and what really goes into the decision to … [Read more...] about 50: The Truth About Pricing with Melina Palmer
Are you being as strategic as you could be with your lead magnets? Digital Marketing Coach, Jen Wilson, joins Business Coach, Robin Walker, to talk about where you may be missing the mark with your opt-ins and how to create a 'sticky' lead magnet that attracts your dream clients. Jen shares with us that In a crowded marketplace, your opt-in needs to be sticky enough to catch your ideal client’s … [Read more...] about 49: Lead Magnet Missteps with Jen Wilson
You can't do business the way you did it last year. 2021 is going to require some new approaches in your business. Listen in to hear about 3 things your business may need in the upcoming year. Robin Walker, business coach for entrepreneurs, shares about the number one thing that should be front and center in your marketing this year. It will help you stand out and connect when used in your … [Read more...] about 48: What You Need in Your Business in 2021
Our annual in-person event, the Lakeside Conference will be moving online for 2021. What does an online business conference look like? Robin Walker, business coach and event host walks through what makes this event different from other online events, and how the event can benefit your business. See all the details here: http://womensbusinessworkshop.com/lakesideconference2021 The Event … [Read more...] about 47: The 2021 Lakeside Conference- What does an online conference look like?
Let's take a look at the delusion, cynicism, and avoidance that some of you are hanging on to from 2020. In this episode, business coach Robin Walker discusses what may be holding you back for success in 2021. It's ok. We are all doing this in some area of our lives. But friends, let’s not carry this into the new year. Actually, let’s end this today. Delusion #1: Once 2020 is over everything … [Read more...] about 46: Lies You Are Telling Yourself That Will Hold Your Business Back in 2021