Take a break to work on your business.
Meet new contacts and build relationships.
Leave with an action plan for growth.
This is not a summit. This is not another zoom meet up.
This is an online event experience.
The fifth annual 2021 Lakeside Conference is designed to help you optimize or create an offer, promotion, or event, and walk through the steps - with the experts - to launch or relaunch a more successful product or service.
Miss events? Miss meeting new people? Join us!
2021 AGENDA
WHOLE GROUP TRAININGS
GET QUESTIONS ANSWERED LIVE
MAKE NEW CONNECTIONS
Join us before the conference to check out the new platform, meet some other attendees, and do some fun networking!
*Must register by Feb 11 to participate.
Connect with other bosses at our carefully created connection opportunities. Our online event platform will provide the next best thing to in-person conversations, with small group networking, 1:1 power networking, and Coaching Lounges with the experts.
The culminating event of the conference will be time to come together for conversation, as well as accountability to implement what we worked on during the training sessions.
How is this event different?
LIVE ENGAGING EVENT This event is live and meant to be experienced in real time. Imagine a business conference online. We are networking 'face to face', and a big intention of the event is to get you back connecting with new and old business partners and friends.
CONTENT ALIGNMENT AND INTENTION This is not just a random hodge-podge of business topics. The goal for this year's conference is to help you create a new offer or product, or optimize one you are already selling. We will workshop through each step with experts. By the end you can have your offer documented with an action plan for (re)launching and moving forward.
BUSINESS VISIBILITY We know your business needs some fresh visibility for 2021. Not only can you create an attendee profile with your contact details for connecting after the event, you can host a virtual exhibitor booth to show off your business, and get included in the event provider directory.
:: Meet the Speakers ::
Robin Walker of Women's Business Workshop
Your Host and leader of the Lakeside Conference
Training Sessions: Your Offer Fundamentals, Creating an Aligned Marketing Plan, Create an Action Plan That Works For You.
Robin Walker is a business strategist that helps female business owners find more focus and strategy, so they can achieve their goals with less overwhelm and distractibility.
Melina Palmer of The Brainy Business
Training Session: How to Price Your Product or Service
Melina's Giveaway: Copies of her upcoming book, 'What Your Customer Wants (And Can't Tell You): Unlocking Consumer Decisions with the Science of Behavioral Economics ($500 total value)
Jennifer Wilson of Jen Wilson Marketing
Training Session: Create a Sticky Lead Magnet to Attract Your Dream Clients
Jen's Giveaway: "This is Marketing" book by Seth Godin, Two Hawaii-made Mini Notebooks from Bradley & Lily & a Personalized Funnel Review ($500)
Brianna Cortez of Pixel and Delight
Training Session: Amplify Your Offer With Facebook & Instagram Ads
Brianna's Giveaway: Digital Offer Accelerator (includes a Facebook Ads 101 training) and Digital Product Quickstart Pack
Erin Ollila of ErinOllila.com
Training Session: Strategic and High Converting Sales Pages: Writing Long and Short Sales Pages that Actually Convert
Erin's Giveaway: Personalized Sales Page Copy Audit
Emily Yenor of 1212 Bodyworks
Movement Breaks Emily will help us stretch and move between sessions.
"I gained a clear understanding of who I want to serve along with narrowed down my signature offer."
"I got the clarity on my niche/laser focus as well, the initial steps to get there"
"I will be changing my price structure and will fine tune what services I have to offer."
:: Event Topics and Agenda ::
DAY 1: FEBRUARY 22 (all in CST)
8:30 am CST: Welcome and Event Opening
9:00-9:45: Training Session: [YOUR OFFER FUNDAMENTALS: Set Yourself Up For Success] Robin Walker
9:45-10:05: Training Session: Online Networking- The Art of a Quick Conversation: Your Quick 3
10:15- 11:00: One-on-One Power Networking
11:05- 11:15: Movement Break with Emily Yenor
11:15- 12:15: Training Session: [THE TRUTH ABOUT PRICING] Melina Palmer + Q&As and Giveaway
12:15- 1:15pm LUNCH BREAK
1:15- 2:15: Training Session: [CREATE A STICKY LEAD MAGNET TO ATTRACT YOUR DREAM CLIENTS] Jennifer Wilson + Q&As and Giveaways
2:15- 2:50: Training Session: [BUILD AN ALIGNED MARKETING STRATEGY] Robin Walker
2:50 - 3:00: Event notes organization + Giveaway
3:00 pm CST End of Day 1 Content
DAY 2: FEBRUARY 23
8:30 am CST: Morning Organization: Organize your offer, tips on setting your mornings up for success, and Q&A
9:15-10:15am: Training Session [STRATEGIC & HIGH CONVERTING SALES PAGES: Writing Long and Short Sales Pages that Actually Convert] Erin Ollila + Q&As and Giveaway
10:30-11:15 Sponsor Social hour
11:15-12:15: Training Session [AMPLIFY YOUR OFFER WITH FACEBOOK & INSTAGRAM ADS] Brianna Cortez +Q&As and Giveaway
12:15-1:15: LUNCH BREAK
1:15- 2:00: Coaching Lounges: Open rooms with the experts to get your questions answered
2:00-2:30: Training Session [CREATE AN ACTION PLAN THAT WORKS FOR YOU] Robin Walker
2:30-3:00: Prize Giveaways & Event Wrap-Up
3:00 pm CST End of Day 2 Content
DAY 3: FEBRUARY 24
9:00- 11:00 am CST: Coffee & Co-Working Session Join us for some connecting, event takeaways, and time to implement the plan you creating during the conference.
*Event order and times subject to change.
:: 2021 TICKETS ::
We like our events to be personal. We want you to leave knowing more people that you can collab and connect with after the event. That won't happen with a huge crowd, so we are limiting the amount of tickets being sold to this event.
No regrets- grab your ticket today. It's probably less than your last Target run or what's in your Amazon cart. And this will have more ROI than that lamp.
FREQUENTLY ASKED QUESTIONS
We've got A's for your Q's
Is this event all online?
The Lakeside Conference has been an in-person live 2-day event for the last four years. This year, we are moving the conference completely online. We are keeping the components that you loved about the original event- fun networking with down to earth, driven, and inspiring women, training sessions that teach as well as challenge you to uplevel, and a space to ask the experts your questions in real time.
What is a virtual exhibitor booth?
On the event platform, there is a virtual expo hall! Everyone who signs up as a Business Spotlight member or as a sponsor gets to host their own booth. Each booth allows you to upload a short introduction video, include links to your freebie/ opt-in, and has a space to showcase your products and services. Attendees can earn prize points by engaging with your booth.
How is this different than the summits I keep seeing online?
This is a recurring annual conference that takes place live over two days. We will all gather together on the event platform and see each other's faces in real time. Nothing is prerecorded, and you can ask the experts your questions during the event.
The content of the event is intentional to lead you through the steps toward a more converting offer. It isn't a ton of presentations on a million different topics that leave you overwhelmed.
Because it is only two days, you can be more accountable to attend live and absorb the content with your peers, do the work, and see the outcome sooner. No guilt to go back and watch the content weeks later or keep forgetting to apply what you learned. No fast forwarding through the tough parts. ;)
Can I host a booth without being an attendee?
We know the transformational effect of relationships, and being a part of the event as a whole will give you a better experience as an exhibitor. For this reason, exhibitor booths are only available to attendees and sponsors. Exhibitor booths upgrade is only available when you buy your ticket, and not as a future add-on.
Will the sessions be recorded if we can't make part of the event?
We hope that you can reserve as much of February 22-23 as possible to attend live, but we also know things can come up. Training sessions (but not networking events or the coaching lounges) will be recorded and available for 3 days following the event (until Feb26). Business Spotlight members get access to recordings for one year.
Where is the event taking place online?
The event will be held on an online event platform. You will love it! Our tech friends have really thought of everything. This is no typical online meet up. The platform is very user friendly and you don't have to be 'techy' to use it. We will be sending out video tutorials to attendees on how to navigate the platform. Our tech guru Suzanne will be on hand as usual to help you as well. Register by February 11 and join the bonus Pre-Party to take a sneak peek at where we will be hanging out.
Are you still accepting speaker applications?
No, all of the event speakers are booked and excited to meet you all!
© 2021 Women's Business Workshop